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4 Ways The Future Of Work Will Impact Your Consumer-First Strategy – Business Intelligence Info

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4 Ways The Future Of Work Will Impact Your Consumer-First Strategy – Business Intelligence Info

admin 1月 14

Muchhasbeensaidaboutthisconsumerpower-shiftandhowitaffectsmarketers。

However,there’ssomethingelsethatwecannotignore–theFutureofWork。

Astheconsumerbecomemoreandmorepowerful,companiesrealizetheimportanceofaconsumer-firststrategy–deliveringrelevance,relationships,andpersonalizationateveryinteractiontouchpoint。

Moreimportant,theyarerethinkingtheskillsneededtokeepconsumersengagedatalltimes。

Focusedonconsumercentricity?

Don’tforgettoplanfortheFutureofWork

Althoughretailwillremainacriticalchannelfortheforeseeablefuture,newstrategiesfordirectconsumerengagementincreasinglyrequirenewanddifferentskillsetstoreach,understand,andinteractwithconsumersonapersonallevel。

Tosupportthisnewmindset,consumerproductscompaniesareinvestingintalentdevelopmentareassuchasdatascience,socialmediaandsocialengagement,predictiveanalyticsandmodeling,consumerengagementandcommerce,andconsumer-driveninnovation。

However,accordingtothelatestWorkforce2020researchfromOxfordEconomics,sponsoredbySAP,“learning”maynotbeenough。

Notonlyistheconsumerproductsindustryevolving,buttheverynatureofemploymentisalsoundergoingatransformation。

Initsworldwidestudy,OxfordEconomicsuncoversfourworkforcerealitiesthataresignificantlyalteringworkforcestrategies:

Increasinglydiverselaborsupply。

By2020,it’sexpectedthattheworkforcewillcompriseawiderarrayofagesandnationalitiesthaneverbefore。

Toprepare,companiesmustdevelopabetterunderstandingoftheculturalaspectsoftheirexistingandpotentialtalentaswellasthemarketsinwhichtheyoperate。

Thesechangesareverymuchonthemindsofexecutivesworldwide,whociteglobalizationandMillennialsenteringtheworkforceastheirtopbusinessconcerns。

Morethan50%ofallrespondentsbelievethesetwotrendsinthelabormarketwillsignificantlyimpacttheirworkforcestrategies。

Limitedpooloftalentwiththerightskills。

Accordingtotheresearch,astaggering49%ofrespondentsclaimthatit’sdifficulttofindandrecruitskilledtalent。

Sincethebusinessworlddoesn’tslowdownuntilapositionisfilled,companiesmustnurturealearningculturetodevelopexistingtalent–especiallyintheareasofanalytics,programming,andtechnologydevelopment。

Changingemployeeexpectations。

Foremployeestotrulyabsorbandembracenewskills,theymustbeengagedandfeeltheireffortsaremeaningfultothesuccessofthebusiness。

For43%ofallrespondents,thismeantashiftintheirrecruitment,retention,anddevelopmentpractices。

Nolongerwillbonuses,training,andfamilybenefitsalonefullyincentemployees。

Nomatterthegenerationoremploymentdesignation,allemployeeswantthesamething–theopportunityandfreedomtoputtheirtalents,expertise,andintereststothebestpossibleuse。

Influxofcontingentworkers。

The2020workforceisbecomingmoreflexibleasalternativestotraditionalworkincreaseinpopularity。

Infact,43%ofexecutivesareincreasingtheirrelianceoncontingentworkers。

Thesenewrelationshipsrequirecompaniestoreassesshowtoincent,compensate,develop,andengagethissegmentoftheworkforce。

Learnmore

Explorehowconsumerproductscompaniesareinvestingintalentdevelopmentstrategiestoempowertheworkforceofthefutureandbecomeconsumer-driven。

TolearnmoreabouttheFutureofWork,checkoutthelateststudiesandexpertopinions。

Clickontheinfographictoenargeit。

Recommendedarticle:Chomsky:WeAreAll–FillintheBlank。

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